top of page
about us

In every profession people date themselves by the work practices or technology in place at the time they entered their chosen field. We say things like "but then, I was a surgeon before they invented anesthesia," or "my first computer filled three rooms, and generated enough heat to power a small city." In the rest of our lives we tend to want to minimize our age and experience, but in things work related, longevity is a badge of honor. That is until you become a cranky old whiner.


As much as I sometimes want to, I can't honestly date myself back to metal pages in any way, shape, or form. I worked in shops that still had letterpress presses, but they made plastic plates from film by then. No, my coming-of-age in the graphic arts is definitely the paste-up era, using magic markers for page layouts and design and color keys for proofs. And though I'm mostly thrilled it's gone, I also feel a little sorry for those who didn't experience it. Paste-up is not a technique that will likely enjoy boutique revival someday, though there is a moderately active market on eBay for old waxers.


Paste-up, in all its glory, was more than just a page-composition technique. It was an art form. It had a social hierarchy of sorts and took place in a unique work environment. When the history of page composition is written, paste-up will be just a footnote compared to the reign of metal and wood (300+ years) or the coming longevity of digital pages. But for anyone who worked in a high-production art department, the memories will linger like the smell of Bestine and hot petrochemicals.

Contact Us  512-924-9726

Thanks for submitting!

bottom of page