PROJECT TYPE: 
Branding, Web Design & Print

 

We were approached by the owners to create a concept for a Chicago Style restaurant in Austin, TX.  We came up with name and all the branding. We built the branding around the “Chicago Style Hot Dog” which is iconic to Chicago and a horseshoe for luck. We were involved in designing the interior, business collateral, uniforms, menus, menu boards, napkins, cups, new bags and boxes. The website design uses an old brick building reminiscent of the Chicago hot dog stands.